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Locus AG Product Labels

TOOLS

Adobe Illustrator, Adobe Dimension

Created for

Locus Agricultural Solutions

Overview
A rebrand and refresh of product labels to fit an expanded line of products. The finished labels feature bright colors and eye-catching imagery to differentiate products from each other.
My role in the creation of the labels:
  • Establish a repeatable label to use across two main products, Rhizolizer Duo and Pantego, and their many supporting products
  • Make each brand have a unique appearance that works independently as well as as a family
  • Work closely with marketing and regulatory teams to ensure labels meet all legal requirements for different states and territories
  • Source photography for each product offering
  • Present designs to company leaders for feedback and final approvals