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Minty Maeve

TOOLS

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Created for

Minty Maeve

Overview
Minty Maeve, LLC is a bookish small business started with my husband, Aaron, in July of 2023 that we manage exclusively in our free time. The work featured here is a small snapshot of everything that has built this business over the last year. Since starting, we’ve grown our social media following to over 3,000 followers, and have generated over 3,000 sales between TikTok Shop, Etsy, and our website.
My role in the business:
  • Create logo and branding elements
  • Research and follow industry trends
  • Incorporate research into the creation of new designs and social media content
  • Manage TikTok Shop and Etsy
  • Exhibit exceptional customer service to form relationships with frequent customers

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Minty Maeve Website

View Website
View TikTok

TikTok and TikTok Shop

In one organic campaign, we printed out a map of the United States and colored in states as we got orders from them. This campaign ultimately helped to establish our small business in the #booktok community.

The campaign yielded:

  • 868,000+ views
  • 50,000 likes
  • 800+ comments
  • 1,650+ saves
  • 230 shares
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