Vaccine Trade Social Ads

Advertising Graphic Design Motion Design Social Media 0

Vaccine Trade Social Ads

TOOLS

Adobe Photoshop, Adobe Indesign

Created for

Boehringer Ingelheim

Overview

Create a series of awareness and consideration ads to target vet professionals on social media. The goal was to educate professionals on the vaccine brands and portfolio that Boehringer Ingelheim offers as well as encourage them to purchase stock for their clinics.

My role in development of this social media campaign:

Concept and utilize a variety of static, animated, and carousel posts
Create a brand appearance for the vaccine portfolio. Previously, all vaccine content was broken exclusively into the individual products and never presented as a portfolio
Storyboard and animate posts
Work directly with a copywriter and creative director to give each post purpose while simultaneously presenting a larger picture of the vaccine portfolio

Awareness Carousel

Consideration Carousel

Awareness Animation

Consideration Animation